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Digital Marketing manager

Automotive | Social Media & Digital Marketing Manager

15,000 - 25,000 p.m | Under Graduate | Chennai

Gender : All | Age Limit - 25-45 | Openings - 2 | Experience - 4-5 Years
ARC FOODS AND BEVERAGES
Posted Jobs Count : 10
Posted Date: 28-07-2020
Open Until : 05-08-2020
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Description

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Skills

  • Social Media & Digital Marketing Manager

Additional Skills


Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Design, Build and maintain our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plan, Execute and Measure experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize the user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Qualifications / Skills: Self-motivated yet business-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Education & Experience Requirements: Bachelors or masters degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools

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