Marketing executives in healthcare have the primary responsibility of planning, directing, coordinating, and evaluating an organization's marketing strategies. Top executives oversee the internal marketing staff to ensure advertising initiatives are meeting targeted goals. Healthcare marketing executives will plan promotional campaigns and negotiate advertising contracts with various media outlets to build brand awareness. With help from market research, executives identify appropriate consumer markets and devise effective plans to reach them. Marketing executives foster relationships with physicians to improve their organization's referrals and contracts. Some marketing executives in healthcare will develop pricing tactics that maximize profitably while ensuring patients are still reimbursed and satisfied.
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