To formulate a brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand.
To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
Drafting of annual Marketing Strategies plans
Planning of various activities as per the periodic Marketing Strategic plans.
To execute the various activities planned as per the periodic Marketing plans for example, Workshops, Camps, Patient Education Program, Life – Style Management Program etc.
To carry out Research activities related to marketing plan evolved.
To explore newer geographical area new markets, for customer target for hospital.
To do regular fieldwork to understand and develop sound marketing plan.
Monthly detailed report of the activities undertaken should be submitted to the management
Weekly progress report should be submitted in brief to management about the activities assigned.