conducting research and analysing data to identify and define audiences
compiling, distributing and presenting ideas, information and strategies
coordinating promotional activities, events and interviews
managing production and performance of multimedia content
writing and proofreading creative copy
maintaining websites and tracking data analytics
updating databases and using a customer relationship management (CRM) system
monitoring budgets
managing social media campaigns
monitoring performance of marketing campaigns.
Skills
Digital Marketing Manager
Marketing and Social Media manager
Marketing Manager-LOB
Search Engine Marketing Executive
Additional Skills
1.Keen understanding of business etiquette
2.Attention to detail
3.Strong active listening abilities
4.Excellent written and verbal communication skills (Public speaking a plus)
5.Organizational skills
6.Self directed individual contributor
7.Work well under pressure
8.Sales and marketing skills
9.Understanding of sales cycle and selling skills
10.Demonstrated time management skills
11.Leadership skills
12.Use of social media and new technology
13.Synthesize data
14.Database management skills
15.Familiarity of research tools and resourceful in finding market information
16.Customer service skills
17.Negotiating skills