Insurance Marketing firm is an entity registered by the Authority to solicit or procure insurance products as specified in regulation 3(a) of Insurance Regulatory and development authority of India (Registration of Insurance Marketing Firm) Regulations, 2015, to undertake insurance service activities as specified in regulation 3(b) of these regulations and to distribute other financial products specified in regulation 3(c) of these regulations by employing individuals licensed to market, distribute and service such other financial products.