Develop, implement, and manage digital marketing campaigns across various platforms, including but not limited to social media, email, search engines, and display advertising.
Conduct market research and analyze consumer behavior to identify trends and insights that inform digital marketing strategies.
Plan and execute SEO (Search Engine Optimization) strategies to improve website visibility and drive organic traffic.
Manage social media channels, create engaging content, and interact with followers to build brand awareness and drive engagement.
Create and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve specific objectives such as lead generation, customer acquisition, or brand promotion.
Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Facebook Insights) to evaluate ROI and identify optimization opportunities.
Collaborate with cross-functional teams, including marketing, design, and content creation, to ensure alignment and consistency across digital channels.
Stay up-to-date with digital marketing trends, best practices, and emerging technologies to continuously improve campaign effectiveness.
Develop and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives as needed.
Provide regular reporting and insights on key performance metrics and campaign effectiveness to stakeholders.
