Contribution of marketing efforts to overall revenue through metrics like Customer Business Ratio, customer acquisition cost (CAC), and marketing-influenced revenue.
Monitoring the number of new customers acquired within a specific period.
Measuring the value, a customer brings to the company over their entire relationship with the business, providing insight into the effectiveness of marketing campaigns in retaining high-value customers.
Evaluating the efficiency and profitability of marketing campaigns by comparing the cost of investment to the generated revenue.
Tracking the number and quality of leads generated by marketing efforts and the conversion rate of these leads into sales opportunities.
Measuring brand visibility, reach, and engagement through metrics like website traffic, social media mentions, share of voice, and brand sentiment.
Skills
Business Development Executive
Marketing and Social Media manager
Sales and Pre-Sales Analyst
Additional Skills
Experience in Manufacturing Industries will be an added advantage.
Ability to lead and inspire teams, set a vision, and drive marketing strategies aligned with the company's goals.
Developing and implementing long-term marketing plans that align with overall business objectives, foreseeing market trends, and adapting strategies accordingly.
Proficiency in analysing data to derive actionable insights, measure marketing performance, and make data-driven decisions.
Excellent verbal and written communication skills to effectively convey the brand's message to diverse audiences, including customers, stakeholders, and internal teams.
Strong understanding of digital marketing channels, including social media, SEO, content marketing, email marketing, PPC advertising, and analytics tools.
Deep understanding of customer behaviour, preferences, and market segmentation to tailor marketing strategies that resonate with the target audience.
Understanding marketing budgets, ROI analysis, and resource allocation to maximize marketing effectiveness while optimizing costs.
