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Senior Marketing Executive

Manufacturing | Sales Executive

15,000 - 25,000 p.m | Under Graduate - Bachelors Others | Thiruchirappalli

Thiruchirapalli

Gender : All | Age Limit - 25-40 | Openings - 3 | Experience - 1-2 Years | Job Type - Regular

Veenai Media Ads

Posted Jobs Count : 7

Open Until : 12-08-2025

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Description

Job Title: Marketing Executive
Company: Veenai Windows
Location: [Trichy, Tamil Nadu / Remote/Hybrid Options]
Reports To: Marketing Manager / Head of Sales & Marketing

About Us

Veenai Windows is a leading manufacturer/supplier of high-quality, energy-efficient uPVC windows and doors, which is located in Ramanathapuram District. We serve, e.g., homeowners, builders, architects, and installers across the southern part of Tamil Nadu, combining innovative design with superior performance and sustainability.

Role Summary

We seek a proactive marketing executive to develop and execute strategies that boost brand visibility, generate qualified leads, and drive sales for our UPVC window solutions. You’ll bridge technical product advantages with compelling customer messaging across digital and traditional channels.

Key Responsibilities

Campaign Management:
- Plan & run multi-channel campaigns (digital, social, email, events) targeting B2B (trade/installers) and/or B2C (homeowners) audiences.
- Highlight USPs: energy efficiency, security, durability, aesthetics, and customisation.
Digital Marketing:
- Optimise website content for SEO (keywords: e.g., "UPVC windows", "energy-efficient windows near me").
- Manage Google Ads, Meta Ads, and LinkedIn campaigns.
- Track KPIs: leads, conversions, and ROI (using Google Analytics).
Content Creation:
- Develop brochures, case studies, blog posts, videos, and social media content.
- Translate technical specs (U-values, security ratings) into customer benefits.
Trade & Event Marketing:
- Support trade partners with co-branded materials.
- Coordinate trade show participation (booths, promotions, and follow-ups).
Market Intelligence:
- Analyse competitor activity, pricing, and industry trends.
- Report on market shifts and regulatory changes (e.g., building codes).
Brand Consistency:
- Ensure all communications align with brand guidelines and value proposition.

Qualifications & Skills

Education: Bachelor’s in Marketing, Business, or a related field.
Experience:
- 2+ years in B2B/B2C marketing.
- Industry experience (construction, windows, manufacturing) is a strong plus.
- Proficiency in SEO, PPC, email marketing (Mailchimp/HubSpot), and CMS (e.g., WordPress).

Soft Skills:
- Excellent copywriting and communication.
- Analytical mindset (data-driven decision-making).
- Ability to collaborate with sales, production, and technical teams.