Digital Marketing Specialist (Paid Ads Expert)
We are seeking a highly skilled and results-driven Digital Marketing Specialist with a strong focus on Paid Advertising to join our dynamic team. The ideal candidate will be responsible for developing, executing, and optimizing paid digital campaigns across multiple platforms to drive qualified leads, increase conversions, and maximize ROI.
Key Responsibilities
- Plan, execute, and optimize Paid Advertising campaigns on platforms such as:
- Google Ads (Search, Display, Discovery, Performance Max, Video/YouTube, Shopping)
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- X (Twitter) Ads
- TikTok Ads
- Bing/Microsoft Ads
- Conduct keyword research, audience targeting, and A/B testing for creative and ad copy.
- Optimize campaign budgets, bids, and performance metrics to ensure maximum ROI.
- Implement conversion tracking, pixels, tags, and analytics integrations.
- Develop data-driven strategies for lead generation, sales funnels, remarketing, and retargeting campaigns.
- Stay up to date with platform updates, digital marketing trends, and competitor ad strategies.
- Collaborate with creative teams to design effective ad creatives, landing pages, and funnels.
- Generate detailed performance reports, analyzing KPIs (CTR, CPC, CPA, ROAS) and providing actionable insights.
Required Skills & Competencies
- Strong expertise in Paid Ads campaign setup, management, and optimization.
- Proficiency with digital marketing and analytics tools, including:
- Google Ads Manager
- Meta Ads Manager (Facebook/Instagram Business Suite)
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- SEMrush / Ahrefs / SpyFu (competitor & keyword tools)
- Hotjar / Crazy Egg (user behavior tracking)
- HubSpot / Zoho / Salesforce (CRM integrations for ads)
- Strong knowledge of SEO basics for performance synergy.
- Excellent analytical, problem-solving, and decision-making skills.
- Knowledge of budgeting, bid strategies, and attribution models.
- Strong communication skills for reporting and client-facing discussions.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or relevant field.
- Certification in Google Ads, Meta Blueprint, or LinkedIn Ads (preferred).
- Minimum 2–5 years of experience in digital marketing with proven success in managing paid ad campaigns.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work across diverse industries and international markets.
- Access to premium tools and platforms for campaign optimization.
- Growth-oriented environment with training and upskilling opportunities.
Department Of Employment And Training,
Old Alandur Road,
Guindy, Chennai-32.
9499966018 .
tnprivatejobs@gmail.com .
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