
Job Title: Marketing Administrator
Job Summary:
The Marketing Administrator supports the marketing department in planning, executing, and tracking marketing activities. This role ensures smooth coordination between internal teams, vendors, and clients, manages marketing materials, maintains databases, and assists in campaign analysis and reporting.
Key Responsibilities:
Administrative Support:
Assist in daily administrative tasks and ensure the marketing department runs efficiently.
Maintain marketing calendars, schedules, and project timelines.
Handle invoices, purchase orders, and budget tracking for marketing activities.
Campaign Coordination:
Support the planning and execution of marketing campaigns (digital, print, and events).
Coordinate with designers, content creators, and sales teams to ensure timely delivery of materials.
Update and maintain marketing assets and promotional materials.
Digital Marketing Support:
Manage and update company websites, social media pages, and online listings.
Monitor engagement and assist with analytics reporting (Google Analytics, Meta Ads Manager, etc.).
Support email marketing campaigns using tools like Mailchimp, HubSpot, or similar platforms.
Data & Reporting:
Collect and analyze campaign data to assist with marketing performance reports.
Maintain CRM and marketing databases, ensuring accuracy and data hygiene.
Event & Communication Management:
Assist in organizing trade shows, webinars, and promotional events.
Prepare marketing presentations, newsletters, and internal communication materials.