
Develop and execute the sales and business growth strategy for JCB construction and heavy-duty equipment
Drive revenue, market share, and profitability across all JCB product lines (backhoe loaders, excavators, wheel loaders, telehandlers, etc.)
Lead, mentor, and manage the JCB sales team, including regional sales managers and key account managers
Build and maintain strong relationships with contractors, construction companies, mining firms, infrastructure developers, and government entities
Oversee key accounts, fleet sales, and tendering processes
Manage pricing strategies, contract negotiations, and high-value deal closures
Coordinate with finance teams on leasing, rental, and financing solutions for customers
Work closely with aftersales, service, and parts teams to ensure customer satisfaction and equipment uptime
Monitor market trends, competitor activity, and customer requirements
Ensure compliance with JCB brand standards, dealer agreements, and regulatory requirements
Prepare and manage sales budgets, forecasts, and KPI performance reports
Represent the company in OEM meetings, trade shows, and industry events