
We are looking for a proactive Marketing Executive to promote Tally software solutions through digital, field, and partner-led marketing initiatives. The role focuses on lead generation, brand visibility, customer engagement, and campaign execution targeting MSMEs, accountants, and trading businesses.
Key Responsibilities
Plan and execute marketing campaigns for Tally software (offers, upgrades, features)
Generate and qualify leads through digital and offline channels
Support sales teams with marketing collaterals, presentations, and campaigns
Coordinate customer events, demos, webinars, and workshops
Manage social media posts, WhatsApp campaigns, and email communication
Track campaign performance and maintain lead data
Work with designers and vendors for posters, banners, and promotional materials
Monitor competitor activities and market trends