
ob Title: Marketing Executive
Department: Marketing
Location: Head Office / Retail Outlet
Reporting To: Marketing Manager / General Manager
Job Summary
The Marketing Executive is responsible for planning and executing marketing activities to promote the company’s products and services. The role focuses on increasing brand awareness, attracting customers, and supporting sales growth through effective marketing strategies.
Key Responsibilities
Plan and execute marketing campaigns to promote products and offers.
Coordinate promotional activities in stores and other locations.
Conduct market research to identify customer needs and competitor activities.
Support advertising activities such as social media, banners, and promotional materials.
Work closely with the sales and store teams to increase customer engagement.
Monitor campaign performance and prepare marketing reports.
Organize promotional events, product launches, and seasonal campaigns.
Maintain relationships with vendors, advertising agencies, and partners.
Ensure brand guidelines are followed in all marketing materials.
Required Skills
Strong communication and presentation skills.
Basic knowledge of digital marketing and social media platforms.
Creativity and ability to develop marketing ideas.
Good coordination and teamwork skills.
Ability to analyze market trends and customer behavior.
Qualification
Bachelor’s Degree in Marketing, Business Administration, or related field.
1–3 years experience in marketing or sales promotion (Retail experience preferred).
Other Requirements
Ability to travel for promotional activities if required.
Basic computer knowledge (MS Office, email, social media tools).
Good time management and organizational skills.