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Digital Marketing Executive – B2B | AI Tools | Export Focus

IT-ITES | Analyst - Research

15,000 - 25,000 p.m | Under Graduate | Kanniyakumari

Nagercoil

Gender : Male | Openings - 2 | Experience - 1-2 Years | Job Type - Regular
Whitelake
Posted Jobs Count : 9
Open Until : 15-06-2026
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Description

We are looking for a highly motivated and results-oriented Digital Marketing Executive who can manage and execute a full range of digital marketing activities. This role demands a strong grasp of SEO (on-page and off-page), Social Media Marketing, Google Ads/PPC, Web Analytics, and overall website promotion strategies. The candidate will work closely with internal teams and clients to build campaigns that generate measurable business results.

Key Responsibilities:

 Search Engine Optimization (SEO):

  • Conduct keyword research and competitor analysis
  • Implement on-page SEO (meta tags, alt tags, internal linking, URL structure, etc.)
  • Execute off-page SEO strategies (link building, guest posting, directory submissions)
  • Perform technical audits and ensure website health

 Social Media Marketing:

  • Develop and schedule content calendars for platforms like Facebook, LinkedIn, Instagram, and Twitter
  • Manage social media pages, run campaigns, and boost engagement
  • Track performance and trends to enhance strategies

Pay-Per-Click (PPC) & Paid Ads:

  • Set up and manage Google Ads and Meta Ads campaigns
  • Optimize ad performance through A/B testing and analytics
  • Improve click-through rate (CTR) and ROI through data-driven adjustments

Analytics & Reporting:

  • Monitor website and campaign performance using Google Analytics, Search Console, and Data Studio
  • Generate weekly/monthly reports with insights and improvement plans
  • Create conversion tracking goals and measure campaign effectiveness

Website Promotion & Traffic Growth:

  • Promote in-house and client websites through SEO, paid ads, and content strategies
  • Collaborate with content, design, and development teams to enhance landing pages
  • Ensure continuous traffic growth and lead generation

 

Requirements:

  • 1–3 years of proven experience in digital marketing
  • Strong understanding of digital platforms and tools: Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs/Moz, WordPress
  • Good knowledge of SEO best practices and PPC campaign strategies
  • Ability to analyze data and draw actionable insights
  • Excellent communication, time management, and organizational skills
  • Digital marketing agency experience is a plus

Preferred Qualifications:

  • Bachelor’s degree in Marketing, IT, Business, or a related field
  • Certifications in Google Ads, Meta Blueprint, or HubSpot (preferred but not mandatory)
  • Basic HTML/CSS or WordPress knowledge is an added advantage

Skills

  • Social Media & Digital Marketing Manager


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